January 1999: Harrah's and Rio Hotel amp Casino, Inc. Harrah's later sells the Las Vegas and Australia properties, while the Indiana property is renamed Harrah's East Chicago.
The purchase gives Harrah's four additional properties, located in Atlantic City, East Chicago, Ind. November 1997: Harrah's Cherokee Smoky Mountains opens at the foot of the Great Smoky Mountains in North Carolina.January 1998: Harrah's Prairie Band opens in the Kansas heartland, approximately 15 miles north of Topeka.June 1998: Harrah's completes its $1 billion acquisition of Showboat, Inc. The six-month, ten-city national touring exhibition featured some of the world's most famous and priceless pieces of diamond jewelry. Louis-Riverport, a riverboat casino entertainment complex in Maryland Heights, Missouri, opens.September 1997: Harrah's launches Total Gold, the industry's first fully integrated national player rewards and recognition program that seamlessly connects player activity among all properties in the Harrah's brand.Functioning like an airline frequent flyer program, Harrah's Total Gold allows customers to earn points for slot play and redeem them for cash, merchandise, food, lodging, or show tickets at any of Harrah's casinos across the country.October 1997: Harrah's celebrates its 60th anniversary with the culmination of the highly successful Dazzling Diamonds tour. Harrah's stock symbol is HET.Michael Rose remains as chairman and Philip Stare remains as president andĬEO.March 1997: Harrah's consolidates its two operations in Tunica County, Mississippi, into the newer and larger Tunica Mardi Gras casino and hotel. , returning the Harrah's name to the New York Stock Exchange for the first time since 1980. The remaining company, which consists of the Harrah's brand, all Harrah's assets and a majority of the Promus headquarters assets and people, is then renamed Harrah's Entertainment, Inc. Of the company's products - Harrah's Casinos, Holiday Inn hotels, Embassy Suites hotels, and Hampton Inn hotels.July 1987: Bill's Casino opens in Lake Tahoe, Nevada, next door to Harrah's.1988: Harrah’s Laughlin opens.August 1989: Holiday Corporation's board approves acquisition of the Holiday Inn hotel business by Bass PLC.January 1990: Holiday stockholders approve transfer of Holiday Inn hotel business to Bass PLC and the spin-off of Holiday Corporation's remaining brands into a new corporation.
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